The marketing of your business or brand to advance your resource has become a lot more interesting and easier than before with the advent of the internet. instant the time of pamphlets, banner ads and boards to publicize your venture to generate more business has faded away.  Online marketing campaigns have taken over the old advertising methods. With millions of users on Facebook, LinkedIn and twitter along with innumerable advertising sites, promoting and announcing your brand has taken a whole new shape. Now you can tweet about the services and products you offer, can post pictures of products/items your company sell on Facebook and set up  promotional ads on different announcing websites.


Though Online Advertising has made it easy to promote your brand, it evolves over time. It promises to generate a lot of business provided you handle the social media tactfully and present new and creative marketing approaches. If you have just started your venture and it has financial constraint for advertising and promotion, you can register your business for free on social networking sites such as Facebook and micro-blogging sites such as twitter. You can post your company's ads on different advertising sites for entirely free.
Generating Business Let's read an example to know how online advertising helps in generation of real business and profit. Imagine that you run a retail business of kids' and teens' clothes and have showrooms across the city and also sell your products online. But, you still have not been able to generate maximum profit when compared with your competitors (who are there online) in spite of following traditional marketing methods for years.

If you have been going through the same situation, we suggest you to make a Facebook account and mark your presence on it with publishing your ads all over it. As maximum users on social networking sites come from your target group (we are assuming it to be teenagers), you are sure to get clicked on Facebook. Share your new range of clothing on your Facebook page, run various contest and you can even ask other users to design for your company as a social activity.

On twitter, you can try to establish your follower base and then regularly tweet about the newly designed items along with their prices.  Put your ads on b2b websites, advertising sites, and online markets and develop your official websites. Sell your products in conjunction with online stores. Your online presence will help to garner good mouth publicity.

Interactive Ads for Greater Interest of Customer and Readers A study conducted by the Journal of Interactive Advertising to determine what kind of promotional ads— interactive ads or traditional banners— draw maximum attention of users or readers. The study concluded that weekly rate of clicks on interactive ads was 33 per cent as opposed to 12 per cent of traditional banners.
For widening your profit margins and satisfy your customers, you can take their feedback and reviews. Introduce innovative techniques and schemes to keep hold of your customers' interest. To keep them update about your new services and products, send new offers to their email ids or through phone texts.