Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

While the housing market’s recovery is undoubtedly a welcome development for home builders, at an education session titled “50 Marketing Ideas in 90 Minutes,” held at this year’s International Builders’ Show, it was clear that the upswing is bringing on challenges of its own. After years of pared-down marketing efforts—during which time social media exploded into a major player on the marketing scene and shoppers increasingly took their searches online—many builders are facing a brave new world of new-home sales strategies.

To help ease the transition, a panel of sales and marketing specialists, including Robert Cowes, president at Smarttouch Interactive; Alan Daniel, CEO at Smarttouch Interactive; Jennifer Hurt, principal at Ingenuity Group; Lianne McOuat, vice president at Partnership Marketing; and David Miles, president at Miles BrandDNA, looked back on their own experiences and turned to the audience for best practices both old and new. Here are the takeaways:

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