Unless you're deeply involved in Long Island SEO, there are various topics that may seem alien to you. The comparisons between domain authority and page authority are included under this umbrella, and you may think that they are interchangeable. Despite their similarities, they have more differences, which should be touched on. Here is what you should know about domain and page authority, in addition to their impact on SEO in general.

For those that don't know, page authority, or PA, is a specific score that's assigned to a webpage. What this score does, according to companies like fishbat, is indicate how reputable it is. The higher its PA, the higher it will be posited in search engine results, whether they're provided by Google, Bing, or some other platform entirely. What you should take away from this term, though, is that it's only applied to a single page, not the entire website.

Domain authority, on the other hand, refers to the reputability or strength of an entire domain, hence the name. When a website possesses a high DA, it will become more prevalent in search engine results. There are a few indicators that determine one's DA, with some taking more time to develop than others. For example, if you have two websites that offer the same type of content, the one that's been around longer is more likely to rank, as age plays a pivotal role in determining rankings.

As you can see, there are quite a few ways that page authority and domain authority differ. Nonetheless, there are steps that you can take if you'd like to improve both on your end. First, create links that are not only relevant to your brand but high-quality as well. Second, curate original content on a routine basis. Third, make adjustments to your site so that it's responsive, able to be easily accessed on different platforms. By taking these steps, improvement of your PA and DA will be seen.

You may be curious to know where your focus should be: your website's page or domain authority. Make no mistake about it; both aspects are integral to your business' SEO, which means that one shouldn't be entirely ignored in favor of the other. If you're looking at the one that will be a greater investment, then domain authority will be the one that ranks highest. Keep this in mind when determining where your SEO strategy should go.