Anyone that is experienced in Long Island SEO will tell you that writing plays a pivotal role in how websites rank. Without content, it's unlikely that businesses will see the visibility they're looking for on Google, Bing and a host of other search engines. Are you a business owner that has invested in written content, but isn't seeing the returns that they expected? Here are a few questions worth asking, as you may find the answers useful.

"What should I write about?" First, you have to look at the industry that you're working in. Second, focus on stories that are relevant to said industry. It doesn't matter if you're focused on technology, travel, entertainment, or some other field entirely. Every industry has its own stories that are most appropriate to focus on, so do some research and make note of the subject matter that's most likely to catch the attention of others.

"How long should my content be?" You may be looking to reach a certain word length, when it comes to SEO content, but what will help achieve the best rankings? According to companies like fishbat, it's in your best interest to write more than 1,000 words, since this will help you provide more value. This is a stark contrast to SEO from years ago, when it seemed like 200-word blog posts did the trick. Rules regarding word length have changed, to say the least, so don't feel like you have to limit yourself. By offering yourself more creative freedom, you stand to create better content.

"How many links can I include in my SEO content?" You should include only the links that you need. Years ago, it was common for written content, designed with SEO in mind, to feature countless links. The problem with this strategy now is that search engines have become more sophisticated. More links don't necessarily equate to better rankings, so be mindful of the links that you include. If you incorporate fewer links, your chances of ranking will actually be better.

"What's a good number of written pieces that should go out each week?" One of the cardinal rules of writing for SEO is that there shouldn't be a drought. If you go for several weeks, or even months, without publishing new work, it can hurt your rankings. This is one of the reasons why you should focus on publishing one or two pieces, at least, per week. Whether it's on your own website or a third-party platform, regular content creation is essential.